Donatella Versace - the successor of genius

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Donatella Versace - the successor of genius

Can I get out of the shadows of cult designer and shine with extraordinary powers? A moot point. But one tiny fragile Italian decided it in their favor. In the success of Donatella, sister of Gianni Versace did not trust almost nobody, but she proved that is capable of.
Issuing a fashion designer, founder of the world's biggest fashion houses - Versace for many years perfecting his talent and developed a family business. He was the heart and soul of Versace, but his talent was recognized throughout the world. In the cases he helped his brother Santo and beloved younger sister Donatella. The girl's childhood was warm and trusting relationship with Gianni, and even the designer of his talent he honed with it. In 1921 the guy had already sewed clothes for my sister, and she was pleased to put on dresses until the world famous Versace. By the way, their mother was a dressmaker, so that the stitching and cut these kids were able to without difficulty.
While Donatella was a university student, Gianni is firmly established in Milan - opened his own fashion house! Naturally, at graduation she was not left without a job, because his brother once invited her to his post of PR-director. In Donatella good at establish the necessary contacts to communicate with people, she was the first embodied the idea of ​​inviting celebrities to shows as models. Due to such elaborate advertising, the House of Versace has quickly gained popularity in Europe and America. Versace models at different times were Elton John, Liz Hurley, Catherine Zeta-Jones, Kate Moss, Madonna, Demi Moore and Halle Berry as one of the shows was seen even Prince Charles!
Soon, seeing Donatello's design capacity, Gianni suggested she pursue a line of youth clothing Versus. She came up the idea of ​​delight and perfectly mastered the role of the designer.
Versace family business thrived when there was irreparable. In 1997 Gianni was killed outside his home. The murderer killed himself right there on the spot. After the funeral, Donatella with the whole family for some time hiding in his residence in the Caribbean. And only a few months later 42-year-old lady began to fight for his name and status and presented for everyone to see his first collection of apparel Versace.
Is to say that hip bohemians was adjusted in relation to Donatello skeptical - no one believed that the empire of Gianni Versace will be able to save from imminent collapse, the looming giant strides. The first collection of Donatella enthusiastic, no one has caused, but she continued to work, to seek new solutions. She gradually began to make their own accents in the style of Versace, but also on the main features created once her brother, not abandoned.
She is still finalizing the collections, which were launched by Gianni in life, but in the meantime has already begun to develop his own style. She was sure that compete with the deceased's brother is not worth it, better to find his favorite reality its place and its niche, and be there queen. So new models of Versace bought more feminine, have become more comfortable and less aggressive, while retaining the characteristic of sensuality and luxury.
Experience in PR and talent of the designer quickly helped Donatello to achieve recognition and to restore the shattered house position Versace. Moreover, this fragile girl weighing 40 kg and height 162 cm, managed to climb to the top of the fashion-industry. Annual turnover of the company is nearing a billion dollars, its collection of real estate worth more than $ 20 million, it awarded "Designer of the Year 2005" and the title of "Superstar fashion world, it starred in the role of herself, about her writing the book and invite on all important world events.
In recent years, Donatella, except apparel and accessories, is engaged in registration of mobile phones, and two years ago became involved confectionery business and has released a series of chocolates haute couture. Delicious dessert called Chocolate & Champagne were released under the label Versace.
It is interesting that the greatest value of this amazing woman said, not wealth, worldwide fame, not like work, and their children - Daniel and Allegra: "I'm more and more convinced that the main thing for me - being a mother" - says Donatella.

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