Intel is wasting precious time waiting for his "partners" to bring to market their counterparts iPad and iPhone.
So LG in February 2009 announced the development of a new smart - phone based on Intel's chip Atom.
Now that Intel joined the former vice president, Palm and Apple Mike Bell, Intel needs to complete an ugly process of observing the competition from Hewlett-Packard and Acer and babble on smartphones based on Intel, as a result of doing nothing.
Statement made on Friday said that Mike Bell "in his new role ... will make the development team to accelerate the breakthrough in the market of smart - phones and tablets based on the architecture of Intel". These new product development will allow Intel to gain a foothold in new markets for its smartphones, and tablets.
In these markets, Intel has a big potential for excess revenues, as it makes the corporation in the sector of personal computers. In this field Intell surrounded by giants such as manufacturers of specialized chips, for example, Samsung, Texas Instruments, and Qualcomm, with their big customers - Apple, Motorola, and RIM. So Intel is just another chip maker, and nothing more. And while this market does not look particularly competitive.
By bidding on this market segment, Intel may have great potential for development of plates. The corporation is a latent talent for this release of the final product. Remember that one of the first attractive ultrathin notebook was first presented to the court to the general public is Intel, sooner than we saw a MacBook Air and the Dell Adamo. Although Intel could not build her own laptop because of the obvious conflict with its clients, customers processors, it is - just not a significant problem with the tablets: first-tier customers in this market will be selected in many cases, if not always, the products on the architecture of ARM.
Indeed, there is no guarantee that HP, Dell, Acer, or be placed in the heart of their creations chip designed by the great Intel. Or that LG or another company will release a decent smart - phone later this year when Intel will appear more competitive chips for smart - phones. (Though the smart - phone from Intel is also rather tricky substance: Recall, marketing challenges that Google has had with its Nexus One). The fact that this could become a big commitment for Intell, if producers are not smart move to not run-in this case the platform Intel.
Intel must break the current situation, to bend her to his side, entered the market with its own end product, at least for the tablet. And the operating system for this option already exists - Android.
Although Intel executives probably right when they say that the plates - just not important "supplement" to the market, yet the question remains: Intel will continue to say it, slowly pushing himself into a secondary role in one of the most interesting and new-fangled gadget markets?